I recently took Ashlyn Carter’s course “Copywriting for Creatives” (which is amazing btw), and as part of the curriculum, she challenged each student to identify the core values of our business. I had never really given this idea much thought to put it down concretely on paper. Giving such a structure around what my beliefs are and how I think my company works best was a new – and an important – exercise.
Each of my core values ended up starting with the letter “C,” giving the set of values a grouping, as my 5 Cs. I hope reading these gives you some insight into some of the “secret sauce” that makes up Leah E. Moss Designs!