The core values of my business: The 5 Cs

I recently took Ashlyn Carter’s course “Copywriting for Creatives” (which is amazing btw), and as part of the curriculum, she challenged each student to identify the core values of our business. I had never really given this idea much thought to put it down concretely on paper. Giving such a structure around what my beliefs are and how I think my company works best was a new – and an important – exercise.
Each of my core values ended up starting with the letter “C,” giving the set of values a grouping, as my 5 Cs. I hope reading these gives you some insight into some of the “secret sauce” that makes up Leah E. Moss Designs!
I was introduced to Cecelia by a mutual friend (and one of her bridesmaids), sweet Staci. I’m so glad she put us in touch, and I was even more thrilled to have the chance to work with Cecelia and her mom on the custom invitation for her wedding celebration to Kegan. There were tons of purple and pink florals on both the invitation suite and at the event, where they celebrated at Oakland Hills Country Club. Everything tied together beautifully and cohesively from start to finish – that’s the goal!
There are so many online education resources these days for creative people to choose from! Let me start this post by saying that I think that’s great. Anything from a YouTube tutorial to a Skillshare class to a full-blown, multi-week course has benefits – and I’ve taken lots of them, both to grow my creative skills and to flex my business muscles. This post is by no means saying these are bad options. Use what’s out there and soak up as much knowledge as you can! However, I’ve also had the pleasure of taking classes from instructors live and I’ve found that an in-person workshop option is your best bet.
It was a Sunday morning in August of 2017, around 10:45 am or so, and I got an inquiry on my website from this girl, Dani, who was a guest at one of my client’s weddings the night before. Her form basically was like “So… I was at Rachel and Justin’s wedding last night – loved your work. I want to meet with you for our wedding.” This other couple was still at their out of towners brunch and this girl was on it about their stationery vendor for their Castle Farms wedding the following summer. I liked her already.



